Social Media Content and Strategy

I lead ThinkCERCA’s social media strategy and content production across LinkedIn, Facebook, Instagram, and X—building a unified brand voice that speaks to educators, administrators, and thought leaders in the K–12 space. From crafting engaging posts to developing full editorial calendars, I ensure each channel delivers value while driving brand awareness and audience growth. In the past year alone, these efforts have contributed to a 104% increase in LinkedIn followers and expanded our reach through national media features on PBS and Fox Business Network. Every post is part of a larger content strategy that supports our mission, amplifies our impact, and keeps our community connected and inspired.