Valhalla Fund

To ensure NYC schools were aware of the opportunity to access ThinkCERCA for free through the Valhalla Fund, I developed a focused marketing campaign that included:

Landing Page: Built a clear, action-oriented page detailing the grant, eligibility, and steps to get started.

One-Pager: Designed a concise, visually engaging resource for school leaders to share internally.

Email campaign: Crafted targeted messaging to raise awareness, drive traffic to the landing page, and encourage immediate sign-ups.

This campaign was designed to break through the noise and ensure school leaders knew funding was available to support equitable access to ThinkCERCA across NYC. In the end, we registered 50 schools, going above the 30 allocated slots.